One of the biggest mistakes I see small business owners make with their website is not keeping them up-to-date.
I had recent first-hand experience of what happens when a small business owner doesn’t keep their site updated with a past client that we’ll call Dave.
Dave’s a great guy. In his early 40s, he’s just started out in his own business and knew enough to get a professional website developed as a platform to build his business upon.
Unfortunately, Dave thought he could save himself a bit of money by doing his WordPress maintenance himself. The trouble was, he didn’t actually do it. He had the best of intentions, but the reality was he got busy.
His coaching business really took off so he hired an offshore VA from Fiverr to write content for his site as well as perform basic maintenance for him. To put it bluntly, she didn’t know what she was doing so, when the site got stuck in maintenance mode she headed for the hills.
So now it’s Sunday afternoon, Dave’s site’s gone (from his perspective) and he can’t get in touch with his VA for love nor money, his next port of call is me.
Of course! I can fix maintenance mode, it’s super quick and not a problem. Thing is, Dave site isn’t an easy fix because at some point in the past 6 months he’s been hacked and didn’t know. Worse than that, he didn’t take me seriously when I explained the need for backups.
See where I’m going with this?
Websites aren’t wash and wear
These are dry clean only garments. You wouldn’t stick a $5000 haute couture gown in your washing machine and hope for the best. No, you’d find a dry cleaner you trusted and pay to have to properly cleaned and pressed.
(I don’t know why I’m using fashion as an example, I don’t even own an iron)
I’m not saying you can’t maintain your own website, what I am saying is that most people don’t and that’s when disaster can strike – just asked Dave.
Maintenance is more than just updates
Yes, updates are a huge part of what a care plan will do for you, a lot more goes into it than just clicking the “update” link on the plugins page.
Before we do anything to your site we make sure a full backup has been completed. This way, should anything go wrong, we can easily revert your site and have it up and running again within minutes.
Major plugins are also tested separately to ensure they won’t cause any conflicts with your theme or other plugins (this is a super common problem which can require work to fix).
We also check your websites performance, it’s load speed and downtime and much more. These things are all dependant on the software running correctly and being up-to-date.
Will you save money if you DIY?
Like I said before, you most certainly can do your own updates, but in my experience, most people don’t and that’s a risk.
Just like Dave, you could find your self with a bill for several thousand dollars to recover your site. A lot of the content Dave and his VA created is gone, along with the time and money spent to create it.
No one is too small potatoes to be a target for hackers so if your software isn’t up-to-date and you don’t have a clean backup you could find yourself starting again.
The choice is yours
You most certainly can maintain your own site, but if you’d like the peace of mind of knowing an experienced professional has your back apply for a website care plan today.