Storytelling in business, memorable and very exotic

Since the dawn of time people have been enthralled and compelled by storytelling. As a species, we use it to entertain, teach and even hand down history. If you were around in the 90’s you’ll probably remember Gillian and Roy who had “real”...

Save yourself time with these crowdsourcing tips

Creating amazing content is time-consuming and occasionally exhausting. One way to cut down on the time and effort is through crowdsourced content. Aside from the lower effort requirements crowdsourcing is excellent because you can create the exact content your...

Do I really need to blog?

Yeah, you really kinda do! Last week Social Media Today released a post addressing exactly this. Without tooting my horn too much, it says pretty much the same thing I’ve been telling people for the past couple of years. Don’t trust your content to social...

Find your voice and attract clients

Do you know what sets you apart from the dozens (hundreds?) of other people who do the exact same job as you? It’s not your pricing or even that you provide high quality work. There’s always someone willing to do your job cheaper, quicker or better...

Depression and small business

It’s not a secret that I suffer from depression. I’ve been medicated on and off since I was sixteen years old. For the longest time, I thought I wasn’t ashamed of it. I talked about it with friends and strangers, I was always honest. I didn’t...

Backlinks? Why are they important?

You’ve spent a lot of time working on your on-page SEO. You’ve researched keywords and written great, user oriented content, but have you given any thought to off-page SEO? One way to improve your off-page SEO is by creating backlinks. What are backlinks?...

Link building is dead, long live link building

Bottomline, if you want to use link building as part of your SEO strategy you’re content better be worth linking to. There was a time when simply commenting on a blog post or a forum with “Great post! Thanks” was enough to get you some Google love,...

How to waste money through advertising

A few days ago I was scrolling through my Facebook feed and found a prime example of how to waste money through advertising. The ad itself was for a “Waist trainer” aka a corset. Anyone who knows me also knows that this would be last thing I’d be...

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