Since the dawn of time people have been enthralled and compelled by storytelling. As a species, we use it to entertain, teach and even hand down history.
If you were around in the 90’s you’ll probably remember Gillian and Roy who had “real” conversations and eventually got engaged over cups of coffee.
You might not remember that they were ads for Nescafe Blend 43 (I didn’t and it took me forever to find them), but you do remember them. Even 20 years later (shut up).
Why? Because stories make things memorable.
You don’t have to go to the extreme of creating a long, serialised story for your business. Here’s another example, Moccona’s “very exotic” Mocha Kenya.
The story in this one is pretty simple. Woman goes to the shops, tries to chat up hot guy in the coffee isle. Turns out hot guy isn’t all that he seems. It’s all wrapped up in 30 seconds.
The element of humour is what makes this story memorable. It’s also relatable, no one gets out of the dating game without at least one embarrassing story.
Your business’s story is part of its humanity. It’s part of what makes it different from everyone else doing the exact same thing.