WordPress Gutenberg is coming!

WordPress Gutenberg is changing the way we use the post editor

Can I just admit I’ve been a bit nervous about the impending release of WordPress Gutenberg? All I knew about it was that it was going to change how we used the post editor and, after 14 years that took me right outside my comfort zone.

I’m really comfortable in my comfort zone!

WordPress Gutenberg is freshening up how we create posts and pages, giving us more functionality and an easier way to create visually appealing content. Yay!

This is by no means an in-depth tutorial. Over the next 6 and a half minutes I’ll give you a quick look at Gutenberg and how it works to demystify it a bit.

Although there was a small glitch with reordering the content blocks, my first impression of Gutenberg is positive (I’m not really sure what I was so worried about before – the unknown I guess).

Gutenberg uses content blocks to create more visual appeal.
Gutenberg displays content as blocks

At first glance you may think that it isn’t particularly different.

Just like the Classic editor, Gutenberg allows you to add a title to your blog post and then get down to the business of writing your content.

But look a bit longer, how do you add images?

Like page builders like Elementor or Divi, Gutenberg inserts different pieces of content as blocks. Each block can be styled independently (seriously, don’t go to town with this).

The point of these blocks it to allow you to use a lot of different types of content that you’ve traditionally had to use shortcode or html to use.

Beyond the standard blocks like images, headings and text there are also embed blocks for tweets, Facebook posts, YouTube videos and more.

This is a huge improvement and will make things much easier, especially for people new to WordPress.

I’d like to hope that showing people how to break their content up into different blocks will put an end to daunting walls of text.

Ain’t no one got time to read that.

In conclusion

Gutenberg is not the scary, overwhelming thing I’d built it up to be and there’s no reason for you to be worried either.

Even if there are a few bugs along the way, this new way of doing things is going to be an improvement over the Classic editor.

If you have any questions or comments, drop them below.

Ask Dave why you should pay for professional website care

Why professional website care is important to your business website

One of the biggest mistakes I see small business owners make with their website is not keeping them up-to-date.

I had recent first-hand experience of what happens when a small business owner doesn’t keep their site updated with a past client that we’ll call Dave.

Why professional website care is important to your business website

Dave’s a great guy. In his early 40s, he’s just started out in his own business and knew enough to get a professional website developed as a platform to build his business upon.

Unfortunately, Dave thought he could save himself a bit of money by doing his WordPress maintenance himself. The trouble was, he didn’t actually do it. He had the best of intentions, but the reality was he got busy.

His coaching business really took off so he hired an offshore VA from Fiverr to write content for his site as well as perform basic maintenance for him. To put it bluntly, she didn’t know what she was doing so, when the site got stuck in maintenance mode she headed for the hills.

So now it’s Sunday afternoon, Dave’s site’s gone (from his perspective) and he can’t get in touch with his VA for love nor money, his next port of call is me.

Of course! I can fix maintenance mode, it’s super quick and not a problem. Thing is, Dave site isn’t an easy fix because at some point in the past 6 months he’s been hacked and didn’t know. Worse than that, he didn’t take me seriously when I explained the need for backups.

See where I’m going with this?

Websites aren’t wash and wear

These are dry clean only garments. You wouldn’t stick a $5000 haute couture gown in your washing machine and hope for the best. No, you’d find a dry cleaner you trusted and pay to have to properly cleaned and pressed.

(I don’t know why I’m using fashion as an example, I don’t even own an iron)

I’m not saying you can’t maintain your own website, what I am saying is that most people don’t and that’s when disaster can strike – just asked Dave.

Maintenance is more than just updates

Yes, updates are a huge part of what a care plan will do for you, a lot more goes into it than just clicking the “update” link on the plugins page.

Before we do anything to your site we make sure a full backup has been completed. This way, should anything go wrong, we can easily revert your site and have it up and running again within minutes.

Major plugins are also tested separately to ensure they won’t cause any conflicts with your theme or other plugins (this is a super common problem which can require work to fix).

We also check your websites performance, it’s load speed and downtime and much more. These things are all dependant on the software running correctly and being up-to-date.

Will you save money if you DIY?

Like I said before, you most certainly can do your own updates, but in my experience, most people don’t and that’s a risk.

Just like Dave, you could find your self with a bill for several thousand dollars to recover your site. A lot of the content Dave and his VA created is gone, along with the time and money spent to create it.

No one is too small potatoes to be a target for hackers so if your software isn’t up-to-date and you don’t have a clean backup you could find yourself starting again.

The choice is yours

You most certainly can maintain your own site, but if you’d like the peace of mind of knowing an experienced professional has your back apply for a website care plan today.

3 Things your website should be doing (but probably isn’t)

Is your website doing all these things?

A website is more than just art. It has a job to do.

It needs to take your readers on a journey from not knowing you to being ready to take that step and become a paying client. This process will be different from business to business because what your clients need from you is different to what mine need from me.

Regardless of your industry, there are three things you need your website to be doing to earn its keep and make you more money.

Is your website helping you grow your business?

Entice new leads

With an eye-catching, professional looking design and language that appeals specifically to your audience, your website should attract potential customers, draw them in and make them want more.

Give new connections what they need right off the bat. Do they need to see examples of your work? Will they be swayed by testimonials or other social proof? Don’t make them work for it, give it to them straight up.

Engaging readers

Is your content giving your readers what they want and need? Is it interesting, or even exciting?

Well created content isn’t just about keeping eyes on your site. It shows potential clients that you’re a professional in your field and why they should work with you.

Start a blog AND keep it updated! Don’t forget to use the same language they use to talk about the problem you solve for them and don’t be afraid to give them the actual answers. Don’t want to blog yourself? Hire an awesome copywriter like Jay.

Making sales

Getting people to work with you is about more than just slapping a “buy now” button on your website.

It’s about giving them what they need to overcome any objections they have to working with you specifically or hiring someone in general. Take some time and ask yourself—when you’re on a discovery call what do people always ask? Then consider how can you give it to them quickly, without being pushy (people like to buy but they don’t like to be sold to).

Work out what your client’s objections are and address them in advance (clue: cost is rarely the problem). Trudi Pavlovski has a great training to help you overcome the “no.”

Is your website serving your business by doing all three of these things? No? Get in touch today!