Let’s talk about whitespace

White space (also called negative space) is the empty area around the elements on your page. To create white space within your designs you’ll use margins, padding, letter and line spacing.

Leaving a lot of empty space on your website might seem like a pointless waste, but there are some very good reasons to do it.

Here are two reasons that’ll have you sold.

Attract attention

A look at Chanel’s website will show you the benefits of white space. Their use of minimalism and a vast amount of empty space draws your attention to exactly the thing they want you to see.

The use of whitespace on Chanel's website

You don’t need to go to this extreme to use white space to attract your reader’s attention. By creating space around a particular element (for instance, a call-to-action) you draw more attention, whereas if you crowd it with other things it loses its visual appeal (you can’t see the call-to-action for the clutter!)

Using white space to emphasize something is like building tension, or excitement. Used well your reader’s eye will be naturally drawn to that thing.

Improves readability

Another great thing about white space is that it improves the readability of your text. You may have heard that using headings and lists in blog posts make them easier to read? Well, that’s because of the white space.

A cramped block of text with too little line spacing is hard to read. So much so that, people tend to click away and not read content formatted like this.

Airbnb make their content simple to read by dividing it up into small sections and accompanying it with photos.

Air's use of whitespace

Good use of white space can increase your reader’s comprehension of your content by up to 20% isn’t that a good reason to use it all by itself?

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