Seriously, 40% of people will click away from your site if it takes more than 3 seconds to load. It’s insane, how impatient people are, but those are the facts.
First I’ll run your site through a reliable site speed test before installing various plugins that will:
- Image optimisation
- Code optimisation
- Site compression
- Decrease request numbers
The upshot is your site will run faster, visitors won’t go somewhere else and Google will love your site just that bit extra.