Welcome to the first ever episode of the Unstoppable Growth podcast!
I’m your host Bec Waterhouse and today I wanted to ask – What if I told you marketing your business isn’t about you?
For a lot of people, especially in health and wellness, there’s a feeling that marketing is something icky that unscrupulous people do.
But it doesn’t have to be like that.
You don’t have to be the cliched used car salesmen, pushing people to buy things they don’t need.
You don’t even have to be the guru type up on stage, telling the world how awesome they are.
When you boil it down, marketing is about two things.
Firstly, providing value and then asking for the sale.
One of the best ways to provide value is to answer the questions. Find out where your ideal client hangs out and answer questions that come up. Don’t hold back on your answer either because the people who will take your advice and DIY aren’t likely to become your clients BUT other people will see how well you’ve answered and how open and honest you are. Those are the people who’ll want to work with you.
Offer your information without being prompted. Is there a common issue your idea client has? Is there something they should be asking about but rarely do?
Post these answers on your blog or even on social media.
For my money I’d be posting these things as blog and then repurposing them on social media because you want people coming to your website. This is where you can ask for the sale.
This is what I mean when I say marketing isn’t about you. It’s not even about the service or product that you offer. It’s about the benefits the person gets from working with you, you need to sit down with a pen and paper and spell that out, what is the benefit? What is the result they will get from working with you?
And then we get down to asking for the sale. It might seem really obvious, but a lot of people don’t ask, but so many people don’t do it because they’re embarrassed. They’re not sure they’re reading the client right. Maybe they’re not ready or not interested. Maybe the client isn’t ready, maybe they need more, but what you need to do is get over that.
A lot of people are standing there, waiting for you to say “How does that sound? Would you like to work with me?” That’s all you need to say you don’t need to go the hard sell and put pressure on. You just need to give them the option to say yes.
You do this on your website and in social media by providing links to your book a consultation, or buy now. You need to ask and there needs to be a specific call to action on every page of your website, even your blog posts. If you don’t have a call to action on each page you’re missing an opportunity to provide value to the people you want to work with and who want to work with you more importantly.
So that’s it for this episode of the Unstoppable Growth podcast. If you’ve enjoy this or gotten anything out of it I’d really love it if you’d recommend it to a couple of friends of even share it on social media.