So, you’ve gotten off your duff and you’re making an effort with your content, well done. You’ll be pleased you have. But, if you’ve been blogging for a little while you may be asking yourself why no one’s reading your blog.
Your putting in so much effort, you deserve to reap the reward. Here are the six most common reasons why no one’s reading your blog.
1. You’re not writing one
Okay, I know this is a bit of a “well, duh!” but bear with me.
A lot of people think they’re blogging, but what they’re actually writing are advertorials. If you’re doing this and not aware of it a big clue is if all (or most) of your blog posts are about your products and/or services or you as a business. No one is as interested in those things as you are.
Your blog should be providing helpful, valuable content. It’s not the right platform for self-promotion (at least not wholly, or mainly).
2. It’s brand spanking new
I totally get it. Creating good content is a lot of work, but it’s not as simple as writing the content and having people come to your site. It takes time to build a loyal following for your writing and business.
Keep putting in that effort and your following will build over time. It’ll all be worth it in the end.
3. You’ve written a wall of text
Readers on the internet are actually scanners. They’re looking for topics of interest and they’re not willing to read a big block of text to find it.
A big block of text is daunting. Readers are more likely to skip over it than read it.
Improve your posts readability by keeping paragraphs short. Break your text up by using subheaders and lists. These things will improve your posts scanability and help people find what they’re looking for.
4. You’re not telling anyone about it
Maybe you’re posting the link to your latest post on your Facebook page after it goes live. Maybe you even share it on your personal profile and that’s it.
That’s not enough, not nearly.
To get any traction on social media you need to be posting repeatedly. Post to groups, on LinkedIn, to Twitter. Tell your Instagram following that you’ve published a new post. Don’t forget your newsletter subscribers!
There are also services like Missinglettr will help you promote your blog posts over time.
5. Your writing is boring (or confusing)
Writing engaging content is the key to getting people to read your content. Poor grammar and spelling really do make your words hard to read, but they aren’t the only problems you may be running into.
A lot of people have great ideas, but struggle to put them into written words. If this is you there are a few options you should consider firstly, hiring a copywrter, or even taking a course or attending a workshop could help you learn to write compelling content.
6. You’re not answering your customer’s questions
If you’re writing the wrong content you’re wasting a lot of time and (possibly) attracting the wrong customers. Along with being engaging your content needs to be useful.
What questions do people have about your services and/or products? Your blog should be answering these questions so you don’t need to spend so much time fielding them in person.
It’s not only the questions that they ask either. What should they be asking? What do they actually need to know before working with you or buying from you? Answer those questions and you’ll be hitting a home run.
Not getting enough traffic to your blog is a common problem, so you’re not alone. By following the tips above you’ll improve your content quality and increase the number of people coming to your site to read it.